Installation Profile: The Eastern, by Martin Professional

The Eastern Gears Up For Visually Stunning Live Performances With Martin Professional Lighting Solutions

ATLANTA—To equip the Eastern with a visually stunning and adaptable lighting rig, Music Matters Productions, a division of M2EventsGroup, recently installed the latest cutting-edge Martin Professional lighting solutions ahead of the venue’s highly anticipated opening this fall.

Part of the Atlanta Dairies redevelopment complex in Atlanta’s historic Reynoldstown neighborhood, the Eastern is a 37,000 square-foot performance venue with a multi-tiered, 2,300-person capacity main stage as well as a rooftop performance area. An inaugural show featuring hometown legend Big Boi took place early in September. Being Zero Mile Presents’ largest venue to date and first co-operation with AEG Presents, The Eastern required a lighting rig that was visually striking but also cost-effective and adaptable to any genre or event. After many trials and A/B tests with numerous brands, Music Matters Productions (MMP) built the Eastern a rig featuring Martin ERA, MAC and RUSH Series lighting fixtures.

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