MM-XR: The Next Big Move for MMP

The average attention span of an American is five minutes and getting shorter by the day. As attention spans decrease, creating captivating content has never been more important…across almost every industry. Unprecedented times call for unique solutions no matter your business: from conferences and board meetings, to virtual entertainment and livestreams, the shift away from in-person events has created the need for spaces to create really great content with people who know their stuff.

Music Matters Productions has partnered with our friends at Phntm Labs, Amazing Industries, and Trick 3D to officially launch MM-XR. Operating out of our Peachtree Corners shop (right outside of Atlanta), MM-XR offers a unique space that fits any creative need. MM-XR offers the perfect combination of spectacular visuals, high-end sound, lighting and audio visual equipment that has become synonymous with MMP and pairs all of that with the power of Unreal Engine and other high-tech solutions for content creation needs.

Our newest interactive space features customizable LED walls and floor, Vanishing Point Camera & Lens Tracking System, and the power of Unreal Engine. Unreal Engine is the world’s most open and advanced realtime 3D creation tool. Our clients now have the the world (and beyond) at their finger tips for creating cutting edge content, interactive experiences and virtual worlds. With Unreal Engine, the only limit to possibility is your own creativity.

Our collective has extensive professional experience in creative and show direction, XR, 3D, production management and event production, and with the expertise comes the Music Matters standard of excellence when it comes to all things lighting, audio, and video. Always drawn to a challenge and creating art with technology, the excitement surrounding this project is palpable throughout the studio. ‘It has been fun to expand our horizons and services, while staying fully in our lane of capabilities’ says owner/lead creator Aaron. ‘Having the ability to shift the business into content creation and to have the opportunity to own and produce our own content is invaluable.’

We’re proud of our team and even more proud of the space we’ve created. We’re excited for the future of MM-XR and creating exciting content with our clients. If you’d like to learn more about our spaces or schedule a tour, give us a call!


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