Mid-Year Review: New Gear, Bigger Space, and What’s Ahead at MMP

It’s already July? Between the tours, the festivals, the gear preps, the 2 a.m. strikes, and the nonstop rhythm of the warehouse, the first half of 2025 moved fast and loud. We blinked and six months flew by. Grateful doesn’t even begin to cover how we feel about the clients, crews, and partners who made it one to remember.

The gear has been moving, and so have we. The d&b audiotechnik GSL system hit the road early in the year, bringing big power and precision coverage to venues across the country. It’s become a go-to for stadium shows and touring artists looking for full sonic impact without compromise. At the same time, we expanded our weather-ready lighting options with Viper XIP fixtures. IP-rated, high-output, and tough enough to handle anything a festival weekend throws at them.

Behind the scenes, we’ve been leveling up in more ways than one. Our new motor hoist test stand lets us certify gear in-house, and we’re offering that service to others too. Alongside that, we’ve been training up, making sure our rigging crew stays sharp, safe, and ready to work. On the video side, our inventory grew again with the addition of more Pixelhue systems. These high-performance control units let us manage content-heavy events with greater ease. And after a round of on-site team training, we’re more dialed than ever.

To support all that momentum, we expanded our Atlanta headquarters with 20,000 more square feet of warehouse space and added five new truck bays. That means more space for gear, better prep conditions, and faster turns between shows. Whether we’re supporting a coast-to-coast tour or loading in a one-night show, the new space helps everything run smoother.

Looking ahead, we’re already booking into fall 2025 and beyond. Dates are already booking for next year’s festivals, corporate events, concert tours, brand activations, and yes, FIFA-related events too. If you’re planning ahead, now’s the time to reach out and get on the books.

We’re here, we’re growing, and we’re ready to get to work.