Introducing Reveal XR – Atlanta

Atlanta Entrepreneurs Chad Shockley, Aaron Soriero, and Chad Eikhoff Launch Reveal XR Virtual Production Studio at Eagle Rock Studios Digital technology innovators join forces to provide enterprise-focused virtual production capabilities to meet growing XR production demand in and around Georgia

ATLANTA – October 6th, 2022 – Virtual production industry leader, Reveal XR, has joined forces with Atlanta-based production powerhouse, Music Matters Productions, and immersive content studio, TRICK 3D, to launch Atlanta’s newest extended reality (XR) studio, Reveal XR – Atlanta.

Strategically located at Eagle Rock Studios in Norcross, Ga., Reveal XR – Atlanta provides a highly-accessible and versatile virtual production set-up designed to provide best-in-class virtual production services to all verticals of production, with focused attention supporting brands and agencies’ content needs. “The state of Georgia has done an incredible job over the past decade embracing new technology for film, television, gaming and esports content creation,” remarked Studio Partner Chad Shockley. “Our number one goal with Reveal XR – Atlanta is to embrace the learnings from these endeavors and our collective experiences in live events, immersive content, marketing, production and technology to provide brands with new opportunities to create content like never before”.

Reveal XR – Atlanta offers XR production that is calibrated for the world’s leading brands and content creators. Reveal XR Atlanta represents the culmination of years of experience designing studios and integrating technology for clients around the country. The studio is flexible and configurable to meet the needs of the project. Reveal XR Atlanta is a fully staffed studio with award-winning creatives and technicians that can support any size content need. The team is also experienced in design and deployment of XR production rigs, providing the flexibility of on-site volume solutions.

As of the announcement today, Reveal XR – Atlanta is available for booking for brand, commercial, TV, film, and music productions.

“Today’s brands need to connect with a digital-first generation of customers and, as such, the demands for creativity in content production is huge,” noted Studio Partner Chad Eikoff. “Virtual production and extended reality offers new creative opportunities while also reducing hassle and risk.”

The Reveal XR – Atlanta studio has been expertly constructed with Absen PL 2.9mm LED walls, an Absen X5 5.2mm ceiling that is high-bright and height adjustable, all powered with next-generation Novastar MX40 processing. A ROE BM4 4.4mm Matte LED floor is available by client request.

The studio is powered by Disguise VX4+ for 4K 60fps compositing, RXII render nodes, and uncompressed 10 bit video workflow. A Supertechno Technodolly with automated telescoping crane, RED Komodo and RED Raptor camera packages, and flexible studio staging and lighting options are all available based on production need.

To Learn More:

About Reveal XR Reveal XR is an industry leading XR and Virtual Production organization focused on creating Emmy Award-winning content with next generation technologies. Our team of storytellers, animators, production crew and engineers are transforming the film industry and solving creative challenges for the world’s largest brands & IP’s. Visit for more information.

About Music Matters Productions

Music Matters Productions is an event and experience production company with an extensive product range of high-end staging, audio, video and lighting equipment, as well as a team of creators who specialize in producing unforgettable live experiences for festivals, concerts, corporate events, nationwide tours and more. Visit for more information.

About TRICK 3D

TRICK 3D Studio is a 3D animation and immersive content studio specializing in real-time animation, augmented reality (AR) and virtual reality (VR). TRICK 3D Studio is home to creator Chad Eikhoff who crafts imaginative, wonder-filled stories and worlds using 3D animation as well as immersive media. Visit for more information.

Press Contact:

Lindsay Schwartz

Reveal XR Atlanta, Director of Marketing


To inquire about booking the stage:

Reveal XR Atlanta



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